Two $10,000 grants will be awarded on Giving Tuesday, December 1, 2026
ROCHESTER HILLS, Mich. — Chief Financial Credit Union is inviting Michigan nonprofits to enter the Chief Cares Holiday Nonprofit Video Contest for a chance to win one of two $10,000 grants. Entries are open now through Saturday, October 31, at 11:59 p.m. ET.
To enter, a registered 501(c)(3) serving Michigan records a 60 to 90 second video that answers two questions: Who do you serve? What would a $10,000 grant help you do next? Production quality is not judged, and a video filmed on a phone is welcome.
The contest has two categories so organizations compete against others their size. One $10,000 grant goes to a nonprofit with annual revenue under $2 million, and one goes to a nonprofit with annual revenue of $2 million or more, based on its most recent Form 990.
The public decides the winners in two rounds of voting:
- Round 1: Sunday, November 1 through Saturday, November 14. Every approved entry is included, and the top three in each category advance.
- Round 2: Sunday, November 15 through Sunday, November 29. Vote totals reset to zero.
- Winners announced: Tuesday, December 1, Giving Tuesday. The entry with the most Round 2 votes in each category wins $10,000.
“Inspiring creative philanthropy is a core part of our mission,” said Cheryl Boodram, Chief Financial Officer of Chief Financial Credit Union. “Chief Cares is a way for us to give back to two deserving nonprofits, and also to highlight the many nonprofits doing important work in our communities every day.”
Every approved entrant receives a voting page and a media kit with ready-to-use social graphics, sample posts, and email copy to help them rally supporters. Nonprofits that want help recording their video can request one of a limited number of studio spots at The Click, presented by Chief Financial Credit Union, at Rochester Christian University.
Nonprofits can learn more and enter at https://chiefonline.us.launchpad6.com/2026. Questions can be sent to [email protected].