Chief Financial names Cheryl Boodram Executive Vice President
Rochester Hills, MI - Cheryl Boodram has been named Executive Vice President of Sales & Chief Marketing Officer of Chief Financial Credit Union.
Boodram began her role in this capacity in October of 2020 after serving as Vice President of Marketing for the past three years. Boodram began her career at Chief Financial as a part-time teller in 2010 and, before establishing the Marketing Department, re-developed and led the Indirect Lending Department to more than double portfolio revenue. Boodram's promotion comes as Chief Financial continues its organizational restructuring with an emphasis on continued growth and sales for the credit union.
"Cheryl is a great example of what can happen if you are a hard worker and team player," said Tom Dluzen, Chief Financial Credit Union President and CEO. "She began her time here at Chief Financial as a part-time teller and six short years later was named Vice President. During that time, she also managed to earn a bachelor's degree and completed an MBA with concentrations in Marketing and Business Analytics, graduating top of her class."
Since creating the Marketing Team, Boodram has developed and advanced marketing strategies and tactics to achieve and exceed product adoption, revenue, profitability and budgetary objectives. She advanced Chief Financial into the digital realm with a website redesign to include online account opening, an effort that became vital in 2020 during the COVID-19 pandemic.
In addition, Boodram has played an integral role in developing the organization's philanthropic efforts. Upon moving its headquarters to Rochester Hills in 2015, Boodram fostered partnerships with Leader Dogs, Rochester University, Gilda's Club and HAVEN.
Boodram was named MichBusiness Transformative Leader of the Year in 2019 and was chosen as one of Oakland County Executive's Elite 40 under 40. She is a Board member of Leadership Oakland, the Board Treasurer of GM Modern Housing in Pontiac, a member of Impact 100 and a member of Oakland University Women and Philanthropy.
"The first time I heard Sheryl Sandberg talk about the disparity of females in the executive leadership space I knew immediately I wanted to be part of changing the inequality," said Boodram. "I would not be here without the incredible support of my friends, family, mentors and team. Throughout my career I have enjoyed many privileges and overcome many challenges – I intend to use what I have gained from each to help open doors for those that find them unfairly closed."
About Chief Financial
With a commitment to empowering financial success and inspiring creative philanthropy, Chief Financial has been meeting the needs of its members since 1941 through its branch locations in Birmingham, Dearborn, Pontiac and Rochester Hills, Michigan. Chief Financial is also the official credit union of Leader Dogs for the Blind and Rochester University. For more information, visit www.chiefonline.com.